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Qian Ye Run Packaging Design

Overview of Qianye Run Project

Five different flavours of white tea have been carefully selected and cleverly combined into the "Five Fortunes" series, aiming to provide an excellent opportunity for novice tea tasters to easily choose their favourite white tea. We know that the charm of white tea lies in the fact that as it is stored for more years, its taste will show different levels of changes year by year, so it is said that "one year of tea, three years of medicine". Therefore, the design of this model is unique, within a box of the old and new tea blocks with different years of storage, making the contrast of flavours more distinctive, so that tea tasters can deeply experience the transformation and charm of white tea.
Compared with the traditional loose tea or tea cakes, our innovative chocolate block shape is not only chic, but also easy to carry and brew. This design perfectly fits the fast-paced lifestyle of modern young people, who can easily enjoy a cup of fragrant white tea in the office, on outdoor trips, or during leisure time at home, making the taste of a good life within reach.

Project Design: Vicky Zhao 3D Rendering: Koen Tan

Qian Ye Run Packaging Design
Published:

Qian Ye Run Packaging Design

Published: